To support small and medium-sized enterprises that are looking to grow their business, the Honourable Andrew Parsons, KC, Minister of Industry, Energy and Technology, today announced funding totalling $356,000 from the Business Growth Program (formerly the Business Development Support Program) for 10 businesses looking to increase and improve their product marketing.
The 10 businesses receiving funding are:
- The BBQ Emporium – $25,700
- DIVE Ventures Newfoundland Inc. – $31,050
- Dynamic Air Shelters Ltd. – $31,192
- Newbornlander – $33,219
- The Newfoundland Distillery Company – $55,250
- Newfoundland Insectarium – $17,600
- Oceanic Releaf Inc. – $100,000
- Sea of Whales Adventures – $14,400
- Trouty’s Point Holiday Home – $12,375
- Wetland Treatment Solutions Ltd.- $34,900
Information related to the projects can be found in the backgrounder below.
Whether it’s an advertising campaign, signage and branding, internet marketing, or connecting in person with potential clients at trade shows, marketing of products and services is an important part of developing any businesses. Through the Business Growth Program, the Department of Industry, Energy and Technology provides assistance to help provincial businesses effectively spread the word about their products and services.
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“We cannot underestimate the impact small and medium-sized businesses have on energizing local economies and sustaining rural communities. Small businesses like the ones we are investing in today create jobs, build stronger communities, and generate a more diversified economy. My department is pleased to provide assistance to these businesses as they work to market their operations to a wider audience.”
Honourable Andrew Parsons, KC
Minister of Industry, Energy and Technology
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Business Growth Program
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BACKGROUNDER
The BBQ Emporium
Formerly known as Juniper BBQ Scraper Ltd., The BBQ Emporium manufactures, wholesales, and retails wooden barbecue scrapers, charcuterie and cutting boards, and their own brand of spices. The company is receiving an investment of $25,700 to assist implementation of their new marketing plan with a focus on to direct-to-consumer sales.
DIVE Ventures Newfoundland Inc.
DIVE Ventures Newfoundland Inc. is an outdoor adventure tourism company that operates Trinity Eco Tours and Lodge in Trinity. The company is receiving $31,050 to create a customized digital marketing strategy, implement an AI tool that will interact with potential customers and push them down the path to purchase and for support to attend several key trade shows.
Dynamic Air Shelters
Dynamic Air Shelters Ltd. is a Newfoundland and Labrador company with production facilities in Grand Bank and Fortune on the Burin Peninsula manufacturing air-inflatable structures. Dynamic Air Shelters will receive $31,192 to assist in marketing their products in the U.S. and Middle East markets, as well as participate in Lean Manufacturing training to improve overall efficiency of the manufacturing process.
Newbornlander
St. John’s-based company Newbornlander will receive an investment of $33,219 to cover marketing costs for its new product, The Island NL. Newbornlander specializes in creating ethical and sustainable baby products made from high-quality materials. The Island NL is a portable safe space designed to encourage active interaction, playtime, and bonding with your baby. The product has recently been approved under Canadian regulations and certified by a Canadian laboratory.
Newfoundland Distillery Company
The Newfoundland Distillery Company, located in Clarkes Beach, produces high-quality spirits from “grain to glass” using locally sourced ingredients and traditional methods to make products that will proudly represent the people and culture of the province. Since 2016 the company has been winning awards at international competitions, while creating rural jobs. The company will receive $55,250 for professional marketing and public relation consultants.
Newfoundland Insectarium
Newfoundland Insectarium has established itself as a must-see destination and an anchor attraction for the tourism industry in the Humber Valley and West Coast, as well as the entire province. The Newfoundland Insectarium will receive a $17,600 investment from the department for the continuation of an ongoing advertising campaign through several channels such as television, social media and print.
Oceanic Releaf
Oceanic Releaf Inc. is a small business operating in the cannabis sector. The company is planning new marketing tools to raise the profile of the business and aid in supporting and growing the industry. Oceanic will receive $100,000 to engage a marketing firm to aid them in developing marketing and promotional material for national and international markets.
Sea of Whales Adventures
Sea of Whales Adventures is a leading marine ecotourism company based in Trinity. They offer premium boat tour experiences with a 25-foot zodiac, providing interpretation of the natural attractions on the Bonavista Peninsula. The company is receiving an investment of $14,400 from to assist with costs related to marketing materials and other media to reach higher number of visitors to the region.
Trouty’s Point Holiday Home
Trouty’s Point Holiday Home is a vacation rental home located in Trouty. The business has recently undergone major renovations to upscale and refine the property with a view to promoting longer stays and extending the season. The company will receive $12,375 for a digital marketing campaign that will showcase the property’s unique coastal location and highlight the variety and quality of visitor experiences available in the area.
Wetland Treatment Solutions Ltd.
Wetland Treatment Solutions Ltd. was founded in 2024 to pursue wetland wastewater technology opportunities, delivering products and services in the sustainability sector. The company focuses on reducing carbon footprint by individually implementing engineered wetland treatment systems for organic liquid waste. The company will receive $34,900 to assist with marketing costs and professional services.