The following statement was given today in the House of Assembly by the Honourable Siobhan Coady, Deputy Premier, Minister of Finance and President of Treasury Board Secretariat:

Speaker, I rise today as a proud Newfoundlander and Labradorian to recognize our government’s new Buy from Newfoundland and Labrador, Canada campaign.

Launched just weeks ago, this diverse, multimedia awareness campaign is designed to help businesses highlight their products and services and help consumers to easily identify Newfoundland and Labrador and Canadian products.

The success of this campaign will depend on the actions that we take as a community, to buy from Newfoundland and Labrador, Canada when possible. We have seen the power of the program as people promote, encourage, recognize and support buying local and buying Canadian.

Speaker, we have taken decisive action to assemble leaders of industry, community and labour to develop strategies for securing new trading partners that reduce reliance on the U.S. market for Newfoundland and Labrador businesses.

This collaborative approach aims to leverage the expertise and insights of various sectors to build a robust and diversified Team NL trade network.

As part of our action to identify new export markets for Newfoundland and Labrador products, we are leading a series of market development and expansion initiatives.

We will deepen our connections in Europe and abroad to grow our trading opportunities.

Let’s all work together on this campaign. With our Team NL and Team Canada approach, we are embracing new potential and reach.

Thank you.