From our warm hospitality to our scenic coastal trails, culinary tourism and cultural heritage, Newfoundland and Labrador offers visitors a truly unique and authentic tourism experience. To ensure we remain on the trajectory of progress, the Provincial Government continues to invest in the growth and promotion of our tourism industry.
Today, the Honourable Dr. Andrew Furey, Premier of Newfoundland and Labrador, announced a contribution of $445,081 to support Hospitality Newfoundland and Labrador’s pan-provincial approach to promote the province’s world class tourism opportunities.
The Exceptional Experiences Program will designate and promote high-quality, authentic, and market-ready experiences that reflect the Newfoundland and Labrador tourism brand. It will capitalize on the opportunity to drive tourism visitation and spending by developing and marketing Newfoundland and Labrador’s unique experiential offerings.
The Exceptional Experiences Program aims to elevate the province’s tourism offerings, enhance its reputation as a bucket-list destination, and foster sustainable economic growth. It will also promote a stronger tourism network with more operators working together, and a broader exchange of ideas and trends. Based on a preliminary review the partners are projecting this program will see close to 200 experiences reviewed and designated over the three-year period.
As Newfoundland and Labrador’s Tourism industry association, Hospitality NL will oversee the project. Hospitality NL represents tourism and hospitality operators in all sectors of the industry throughout the province. Formed in 1983, Hospitality NL is dedicated to leading, supporting, representing and enhancing the tourism industry in all regions of Newfoundland and Labrador.
The Regional Development Fund provides support to organizations for the development and implementation of economic initiatives with respect to regional and sectoral development.
Quotes
“Hospitality comes naturally to Newfoundlanders and Labradorians, and the industry is woven through the very fabric of our province. The Exceptional Experiences Program will help ensure our tourism operators have the tools that they need to always put our province’s best foot forward and make every visitor’s experience a memorable one.”
Honourable Dr. Andrew Furey
Premier of Newfoundland and Labrador
“Our government continues to champion our province as a world-class destination for tourism and business investment. The Exceptional Experiences Program will build and enhance our high-value traveler experiences, which will encourage visitors to stay longer and spend more here in our province. We are pleased to partner with Hospitality NL and we appreciate the important work they do in growing Newfoundland and Labrador’s tourism profile around the world, while helping build a successful and sustainable tourism industry.”
Honourable Andrew Parsons, KC
Minister of Industry, Energy and Technology.
“Today’s investment in the Exceptional Experiences Program reflects our commitment to growing the tourism sector. This program will help showcase the diverse and unique offerings found across Newfoundland and Labrador, while fostering collaboration among operators and driving economic growth in our communities. I am excited to see how this initiative will further elevate our province as a must-visit destination for travelers from around the world.”
Honourable Steve Crocker
Minister of Tourism, Culture, Arts and Recreation
“The Exceptional Experiences Program represents a transformative step in showcasing the very best of Newfoundland and Labrador’s tourism offerings. By recognizing and promoting high-quality, market-ready experiences, this initiative will elevate our province’s profile on the global stage, drive visitation, and strengthen our industry. Hospitality NL is proud to lead this effort, working alongside operators and partners to create unforgettable experiences that highlight the culture, heritage, and natural beauty that make Newfoundland and Labrador truly exceptional.”
John Devereaux
Chair, Hospitality Newfoundland and Labrador
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