The Honourable Andrew Parsons, KC, Minister of Industry, Energy and Technology, today announced an investment of $605,567 in trophi.ai to build on its existing Artificial Intelligence-based coaching software for eSports players.
The company is building an AI-driven platform that provides tailored, interactive coaching in real time to gamers and traditional athletes. Funding will support a research and development project to implement new functions to the platform such as a real-time voice-based coaching system in eRacing. To achieve these goals, the team at trophi.ai will be tackling complex technical challenges including the rapid translation of data into spoken words, and training AI to recognize players’ mistakes.
trophi.ai is developing funding streams by providing subscriptions to its eSports coaching services. Although it is currently focused on video games and simulation, this technology has the potential to revolutionize the way skills are developed and sharpened across any field. Since its incorporation, the company has grown from a team of two to 16 with further plans for four new technical positions to be hired specific to this project.
This project is supported through the Business Growth Program. The program provides non-repayable contributions for projects or initiatives to help businesses start, innovate, scale and improve sales locally, nationally or internationally. The Provincial Government’s investment leverages a further $956,092 from trophi.ai, and $325,000 from other sources. The total value of the project is $1,886,659.
Quotes
“The vision and objective of trophi.ai is to be a leader in artificial intelligence technology. Getting a head start in the technological capabilities for this sector will be a distinct competitive advantage for our province. By leveraging current experts and best practices to build an industry leading AI capability, this will help train local engineers and staff in artificial intelligence, thus preparing the province for AI and technology in other categories.”
Honourable Andrew Parsons, KC
Minister of Industry, Energy and Technology
“With this support, we’re pushing the boundaries of AI-driven coaching, shaping the future of skill development in gaming and beyond. The momentum we’re building today will define how AI transforms learning across industries, and we’re proud to be leading that charge from right here in Newfoundland and Labrador.”
Mike Winter
CEO, trophi.ai
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