The Honourable Steve Crocker, Minister of Industry, Energy and Technology, today announced an investment of $117,206 from the Business Growth Program to support a market expansion initiative for Second Empire Surfaces. The Provincial Government’s contribution matches an investment from the client of $117,206, for a total project size of $234,412.
The Business Growth Program provides non-repayable contributions for projects or initiatives to assist businesses start, innovate, scale and improve sales locally, nationally or internationally.
Second Empire Surfaces specializes in the design and manufacturing of interior finishes, including wallcoverings, ceramic tiles, lighting and mirrors. Their collections focus on sustainability, such as PVC-free wallpapers printed with water-based inks. Support from the Business Growth Program will help to establish a presence in high-value international markets through strategic tradeshow attendance and digital marketing efforts.
The goal of this initiative is to introduce their products to global markets, specifically targeting Europe and the Americas, which are regions with demonstrated growth in demand for innovative, sustainable, and high-quality interior design and architectural materials. They are also looking to participate in industry events such as Decorex in London, Maison et Objet in Paris, Antwerp Design Week in Belgium, the Interior Design Show in Toronto and Vancouver, and Boutique Design New York in New York, which will help to further build relationships and exposure with trade professionals, distributors, and media outlets.
Quotes
“Second Empire Surfaces is establishing a uniquely Newfoundland and Labrador design identity that is focused on quality, sustainability and innovation. We are proud to support the company’s efforts to build a globally recognized brand that embodies our strong values.”
Honourable Steve Crocker
Minister of Industry, Energy and Technology
“The inspiration behind our design concepts comes from Newfoundland and Labrador’s rich history, so we’re very excited about this opportunity bring our interior products to market internationally. By sharing our provinces’ wealth of creative expertise, we’re highlighting the incredible talent that thrives here.”
Nancy Shepherd
Co-Founder of Second Empire Surfaces
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Learn more
Business Growth Program
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