Intimate Partner Violence Awareness Campaign Launched

  • Justice and Public Safety
  • Office of Women and Gender Equality
  • Education

March 31, 2025

The Provincial Government today launched an Intimate Partner Violence Awareness campaign, focused on violence prevention and the supports that are available to those who may need them.

This extensive $100,000 campaign is designed to raise awareness that sharing intimate images without permission is a crime, and to explain how those at risk can obtain Emergency Protection Orders and utilize Clare’s Law.

Emergency Protections Orders, also known as EPOs, are non-criminal court orders that a judge of the Provincial Court may grant in urgent situations to provide immediate protection when family violence has occurred. EPOs are temporary with a maximum duration of up to 90 days, and can vary on a case-by-case basis.

Clare’s Law, or the Interpersonal Violence Disclosure Protocol Act, enables police agencies to share information about a person’s risk of experiencing violence, based on their partner’s criminal history.

The multi-faceted campaign will run for approximately seven weeks, and will include outreach through online ads, social media as well as streaming services like connected TV, Spotify and Tuned In. Posters with QR codes and website links will be displayed in junior and senior high schools across the province, along with post-secondary institutions. The awareness campaign will also utilize public buses, bus shelters and electronic billboards, where available.

The Provincial Government is committed to making Newfoundland and Labrador a safer place for all.

Quotes
“Intimate partner violence is a significant issue and can come in many forms. I am pleased to see this awareness campaign launched today. Newfoundland and Labradorians have the right to be protected and to feel safe and we want all residents to know that this government has the tools and resources available to help.”
Honourable Bernard Davis
Minister of Justice and Public Safety

“Raising our province’s awareness about intimate partner violence is about encouraging action, breaking silence, and empowering change, and the Office of Women and Gender Equality is pleased to provide the funding for this initiative from the National Action Plan to End Gender-based Violence. A campaign like this can be the driver that saves lives and shifts society toward zero tolerance.”
Honourable Pam Parsons
Minister Responsible for Women and Gender Equality

“It is extremely important that our students are educated on the severity and implications of intimate partner violence, and the harm on victims when sharing intimate images. This awareness campaign will complement other educational initiatives, like Kids in the Know programming, for students to better understand how to keep themselves safe and prevent harm against others.”
Honourable Krista Lynn Howell
Minister of Education

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Lancement d’une campagne de sensibilisation à la violence entre partenaires intimes

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2025 03 31 2:30 pm