The Find Yourself campaign has received more than 400 prestigious regional, national, and international awards; and is considered to be one of the most successful tourism marketing campaigns in the country.

Newfoundland and Labrador has been named one of the top brands in Canada by Strategy, the country’s premier marketing industry resource. Newfoundland and Labrador was the only tourism destination to make the Top 10, ranked with brand leaders like WestJet and McDonald’s.

More notably, campaigns have been recognized with significant distinctions including Strategy’s Marketing Campaign of the Year and the Marketing Campaign of the Year award at the Canadian Tourism Awards.