Each year, Newfoundland and Labrador Tourism produces a printed Traveller’s Guide. This is a valuable supplement to our consumer website NewfoundlandLabrador.com, providing visitors with suggested things to do, best kept secrets, sample road trips and itineraries, and other essential trip planning tools and information. We also produce an annual Traveller’s Map, an important navigational tool to assist tourists with their travels while on the ground here in the province.

As of 2025, the Traveller’s Guide no longer includes tourism operator promotional listings. Instead,  QR codes are used throughout the book with links to up-to-date, searchable online listings of accommodations, campgrounds, attractions, adventures, tours, craft shops and galleries, festivals and events, food and beverage, and other resources on NewfoundlandLabrador.com.

Traveller’s Guides and Maps are distributed free of charge to consumers nationally and internationally. They are also available on the Marine Atlantic ferries and the North Sydney terminal, and at airports, visitor information centres and tourism businesses within Newfoundland and Labrador.

If you run a tourism business and would like to receive a bulk order of Traveller’s Guides and Traveller’s Maps to distribute to tourists, email your request to welcomedesk@newfoundlandlabrador.com.

Tourism and related businesses can also place paid advertisements in the Guide. For information about this program, please email Andrew Weir (andrewweir@gov.nl.ca).