Visitor and Market Insights

The Newfoundland and Labrador Tourism Research team is responsible for ensuring accessible, timely, high-quality market intelligence and research relevant to future planning and growth of the tourism sector in Newfoundland and Labrador. This includes developing and implementing a research strategy and plan that provides industry and government with relevant and timely information and analysis and establishing performance indicators to annually measure the success of Vision 2026.

The team works to identify and prioritize research to drive strategic directions regarding market trends and opportunities, changing traveller profiles, and consumer behaviors.

Tourism Research

The Newfoundland and Labrador Tourism Research team  facilitates dissemination and sharing of travel/tourism information, research findings and market intelligence to support business decision-making. The team is available to answer requests for information related to travel and tourism research and analysis. Newfoundland and Labrador Tourism Research partners with industry stakeholders and regional tourism organizations to support industry growth.

Latest Research

2025 Key Tourism Indicators – YTD September
Regional Occupancy Overview – YTD September 2025
Canada Market Profile – Infographic
United States Market Profile – Infographic
International Market Profile – Infographic
2024 Provincial and Regional Occupancy Update
Vacation Visitor Profile
2024 Key Tourism Indicators
2023 Visitor Exit Survey – Highlights

Tourism Statistics

If you have any questions or require additional tourism related research or statistics, please contact:

Krista Noseworthy
Research Analyst
Tel: (709) 729-2975
Email: kristanoseworthy@gov.nl.ca