What’s been your favourite project to date?

Nothing is more satisfying than showing people the impact that tone of voice can have for communications. Not just making something sound better or more compelling, but changing people’s actions as a result. Training non-writers on the importance of tone of voice and ways to bring personality to even the driest of communications is the most fulfilling aspect of my work. I get to give people the gift of making small tweaks to their writing to make a relationship run smoother.  

Workshops I run with clients are always illuminating too. We never presume to know what kind of tone of voice or messaging is right for a business. So we go into a workshop all ears, ready to glean all sorts of insights about why they’re different. This kind of work for corporate organisations like law firms, consultancies and financial services firms is really rewarding, because it’s often the nuances in their approach that we draw out to help set them apart from their competitors.

When you’re not working, where can you be found?  

Outside, preferably somewhere far away from traffic. Any weather is fine, but late summer evenings when the light is golden are magical.