Having joined Stratton Craig in 2009, Nina brings a wealth of experience leading complex client projects and a deep understanding of Stratton Craig’s DNA to her role.

Throughout her career, Nina has played a pivotal role in shaping our service offerings, fostering a thriving company culture and driving the growth of key client relationships, including global blue-chip companies across many sectors.

As CEO, Nina leverages her strategic vision and in-depth understanding of content and storytelling to guide Stratton Craig’s direction and shape its future. Her focus is on maximising the value Stratton Craig delivers for clients. She does this by fostering a culture of curiosity, collaboration and continuous learning, and creating an environment where talented people can do their best work.

Nina has almost 20 years of B2B communications and storytelling experience, including leading our work with clients such as De Beers Group, Allianz Global Investors, Experian and Edwards Vacuum.

Specialisms:

B2B communications, strategic storytelling, content strategy, content writing.

Connect with Nina

“One thing I’ve learned over nearly two decades in content is that people rarely remember facts alone – they remember how those facts made them feel. That’s why storytelling matters.

Stories are how we all make sense of the world – they make information meaningful, understandable and memorable. And with AI changing how content is created, the ability to uncover genuine human stories and tell them with clarity and authenticity has never been more important.”

- Nina

What’s been your favourite project to date?

This is a tough one – the amazing clients we work with and the fascinating work we do is a huge reason why I have been with Stratton Craig so long. Every year brings new highlights!

Our work with De Beers Group will always be a big one for me. Over almost 10 years we helped De Beers share stories about groundbreaking and important initiatives focused on supporting the environment, its people and the communities in which it operates. It was both interesting and important to ensure the positive legacy and human impact of such initiatives was articulated with authenticity and clarity.

My career grew alongside this account and it was a pleasure to work with such talented people on high stakes communications like the Sustainability Report. And now to see Positive Change Group supporting De Beers Group more widely is incredibly rewarding.

When you’re not working, where can you be found?

Typically, enjoying the great outdoors with my family and Jago our Jackapoo – he’s as silly as he sounds. Or if I’m lucky, I’ll be over in Greece visiting family there and enjoying Bougatsa for breakfast!

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Specialisms:

Briefing: the (not so) secret ingredient of the best agency relationships

Nina /

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Recent articles by Nina

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