What’s been your favourite project to date?

When Primark asked for our help to produce its first ever online sustainability report, I couldn’t wait to get stuck in.

I was already familiar with the clothing brand’s strategy and commitments, having worked on its annual Sustainability & Ethics Progress Report since the first edition in 2022. But the shift to a fully digital and interactive format was an exciting chance to think differently about how words and design could work together.

We reimagined lengthy leadership statements as snappy videos. We turned supply chain detail into an interactive sourcing map. We chopped chapters into accordion stacks of high-level summaries and expandable sections so that users could grasp the story at a glance or deep dive into detail. And we brought the strategy to life through a carousel of case studies.

Primark was thrilled with the new format, which generated over 56,000 page views in the first four months. I learned a lot from the process and can’t wait to work on my next report microsite.

When you’re not working, where can you be found?

Washing up. Walking up a hill. Binge-watching cosy crime. Hanging from a bar. Occasionally, propping up a bar.